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Art Direction, Graphic Design, Digital Design, Motion Graphics, Illustrator, Photoshop, and AfterEffects.


A fresh new approach to the brand values was created. A new bright and engaging illustration style was created for key brand collateral. The illustrations challenge the viewer to take a fresh perspective.


The extended brighter colour palette enables greater visual interest to be injected into potentially flat looking text heavy documents.


The new brand value identities have been well received globally, not only internally at Bite. 


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